The pandemic brought terrible moments for the entire planet, but as in any crisis there are always some opportunities to show the best of the human being. In the technological field there were also different benefits or, as we call it, learning accelerations, before 2020 videoconferences were not popular, or the use of WhatsApp in the way we know it now, sales departments entered the market in an accelerated way digital world and acquired skills to remotely present unimaginable products such as cars or even houses. One of the tools that became popular were QR CODES, mainly in the restaurant industry. This helped that consumers who were not users of said technology, will now use it with mastery, scanning a code was no longer a matter of “geeks” or masters of technology.
Today QR codes show us a huge opportunity to take consumers from the ANALOG or real world to the DIGITAL WORLD, adding impressive advantages such as TRACKING through Cookies, Pixels and other technologies. We give you an example.
In a Ford agency we put a series of QR CODES in different areas, including in the men’s bathroom, which when scanned showed an ad and we could measure which QR Codes were the ones that were scanned the most, and depending on the subject we could do re-marketing showing ads and content related to your interest.
The QR Code of the bathroom surprised the content when scanned, do you want to know more about this project? contact us for a meeting.
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