DIGITAL FUNNELS
HOW DO I GET QUALIFY LEADS THAT ARE READY TO BUY?
Nobody likes to be sold, but everyone likes to buy, as the adage goes in sales. It’s no secret that consumers no longer want to give their contact information with salespeople because some can be real pains in the ass and mistake persistence for being a stalker.
The similar phenomenon occurs online, where we see advertisements that are constantly screaming, “Buy, Buy, Buy Me!” and asking us to fill out forms so they can get more information when the buyer is still gathering information and not yet ready to buy.
After learning about the remarketing capabilities provided by platforms, many of my colleagues in digital marketing either misuse them or fail to develop a strategy that takes the sales process into account.
The notion of the sales funnel is as old as advertising, and it practically describes the steps a consumer takes to buy a product, including a repurchase. This is where experience and traditional marketing make the difference. Whereas we as vendors must advertise.
We have a priceless opportunity to follow that path in the digital age by making it more automated, efficient, and possibly more market-wide.
For a better understanding of the concept, consider the following two examples: the first is the well-known Aida funnel, and the second is an example of a sales funnel for a real estate company. Of course, these funnels can have a greater scope and processes, and the results are that the leads who contact you or send your data do so because they actually have a short-term purchase intention and aren’t just looking for information. In the end that is what we are looking for QUALIFIED LEADS AND READY TO BUY.
Do you want to know how we can assist with building your Facebook or Google sales funnels? Contact us.
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