“Bet on Strategy, Not Technology”. This is the message that we share in our digital marketing service presentations to potential clients. It may seem strange for a company like ours, which is based on the use of technology, to recommend not relying on it. However, our team, made up of a diverse mix of generations, experts, and personalities, has learned that a solid and adaptable strategy is essential, as technology is constantly evolving and changing.
The history of search engines like Yahoo and Google, and social networks like Hi5, Facebook, and Instagram, shows that what is a leader today may not be tomorrow. Therefore, it’s important to prioritize a solid digital marketing strategy and always be aware of the audience and market, instead of relying solely on technology. This way, even if the tools change, the strategy will be prepared for the company to be where its audience and market require it.
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